We design clothing for those who love the outdoors and for those who want it to stay beautiful.
In making our clothes we ensure little or no harm is caused to the people and places involved. We hold ourselves to this with every decision we make.
Our name is an ode to the power in nature as well as being a nod to the Screen Printing process we use to print all of our designs; in order to print a shirt, you must first 'flood' the screen with ink.
All our wearable items are made using Organic Cotton. It takes 71% less water, 62% less energy, and 100% less pesticides to grow organically when compared to traditional farming; the choice was an obvious one to make.
Some of our Sweaters and Bags use a mix of Organic Cotton and Recycled Polyester. We feel it's just as important to re-use some of the plastic waste we generate so long as it's put into something that's great quality and useable for a significant length of time.
Every design is screen printed at our print studio in Manchester. We only ever use water-based, non solvent, Soil Association approved inks. By printing everything ourselves, by hand, we significantly reduce waste together with our carbon footprint.
Mike Palowski - Founder / Designer / Printer
With a basic knowledge of screen printing and a whole load of ideas, Mike started the company following a period of travelling that truly opened his eyes to the beauty of the world around us.
Mike built a rudimentary print studio in his parents' garage and set to work perfecting his design and print skills before launching Flood Clothing Co. back in 2017.
Always with the next adventure in his sights, Mike runs Flood Clothing Co. full time and prints all the designs along with lots of custom print work from clients looking for an ethical alternative to the usual standard in the apparel industry.
James Cleaver - Photography
James is a passionate outdoor photographer who hones his skills in the countryside around Manchester, North Wales and in the Highlands of Scotland. Never wanting to miss an opportunity to shoot, you can often find James out and about pre-dawn waiting for that opportune light for the perfect shot.
James & Mike met in the summer of 2019 and from the start it seemed like the perfect opportunity to unite a brand that's inspired by the outdoors with a photographer so skilled in capturing its beauty.
You can view James' personal portfolio here.